What is a GWP?
A GWP (Gift With Purchase) is an effective promotional tool that provides a point-of-sale influence on consumers where they receive a gift for purchasing your product.
GWP’s can be created in all shapes and sizes; and suited to different budgets based on your campaign objectives and parameters. They are also a great way to introduce and entice consumers to try a new product.
Planning a GWP Campaign
Planning is an essential part of any GWP Campaign. However, some key factors must be considered:
- Who is your target audience?
- What objectives do you want to achieve with this campaign?
- What is your budget for the campaign?
- What is your timeline?
Our team of experts will provide you with creative and innovative ideas that are cost-effective, and can tick all the boxes. If time and budget permit, we can design a completely customised gift for your campaign.
At APD Promotions we have a wide selection of items and are constantly updating our catalogue. To help develop your campaign, we can supply you with a shortlist of curated options that best match your objectives, budget, and timeline.
Custom-designed gifts are a great option! We can create a completely customised GWP item(s) for your campaign from the ground up that delivers on your goals, and suits your brand personality and messaging. We have the complete resources to make your ideas come to life with our capability as we work directly with factories. We can do complete customisation with product design, colours, features, material, packaging, and more.
Check out our portfolio of GWP campaigns to get a feel of what may be possible. We provide cost-effective, stress-free timely solutions from the point of enquiry to delivery.
